AIDA is a proven marketing concept that helps refine all advertising and messaging so that it hits your target market and they take action to buy your product. If you DON'T use it, you are probably losing leads and not closing deals.
AIDA is based on 4 steps buyers need to take action:
Attention - or Make me Care
- This can be a captivating picture; a slogan or claim that makes someone look twice. It is meant to create a strong feeling of interest and usually is solving solving some "pain" that the person is experiencing. It should be targeted to your target audience - something THEY care about - not you.
Interest - usually amplifies a problem or pain point. - It keeps the person's attention by giving a fact, a testimonial, or reason to look for more information.
Desire - why they really need this.
- How it will improve the person's life, or the consequences if they don't get it.
Action - Simple way that person can get it.
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